Terminal care facility: business euphemism - a retirement home.

Text pot: a person, usually young, whose phone frequently beeps alerting its owner to the arrival of SMS messages, and bystanders to his or her high social standing.

Text starved: to have a largely silent phone.

Thought leadership - the ability to say the blindingly obvious before someone else does.

Treeware - clever, clever IT-world slang for paper based information (i.e. books). Luckily IT isn't what it once was, so nobody has to pretend to find this kind of thing funny anymore.

Trend rifts - occur when something companies weren't expecting suddenly happens. Eg. massive growth of the internet and SMS messaging.

True North: the right direction to be heading in. Often used in conjunction with such delightful constructs such as ethical compass.

Tweenies - the 8-12 year old group; seen as crucial because their consumption patterns are still malleable.