Panic Management - sending out the right message in order to keep the population in a heightened state of awareness, without freaking people out completely.

People based channel: A non-electronic means of selling, for instance, a shop.

Perception management - managing perceptions in your favour. For instance telling people your results will be diabolical so that they will be pleased when they are merely crap.

Political equity - what big corporate donors hope they are buying.

Pornographic e-mmunity: the peculiar ethical quirk which means that while it's considered a laugh to send your friends images of scarcely imaginable turpitude via e-mail, producing the same material in magazine form would result in them never speaking to you again.

Power tea - similar to a power lunch, but normally involving earl grey and perhaps scones and done around four o'clock in the afternoon. See also, power brunch, power supper, power elevenses, tiffin, etc.

Presenteeism - working long hours (often needlessly) because of either a macho culture, fear for your job and unnatural love of your job or a combination of the three.


Pushing the envelope - approaching the limits of what can be done. Actually comes from US test-pilots in the 1940s; now so overused as to be virtually meaningless.