Canine
Cuisine - a very different kind of
dog food that the Koreans plan to serve up during the World
Cup, in spite of western sensibilities.
Captive Kidspace - places business can sell to kids, knowing
that they can't escape. For example using Coke and burgers in
American high schools to build future consumption patterns.
Career-Limiting
Move (CLM) - Any ill-advised activity. For exampe, slagging
off your boss while they are within earshot.
Circling
the drain - a precursor to going down it. Often waiting
for the best redundancy package.
Conspicuous non-consumption: a type of snobbery based on what
an individual chooses not to buy. (e.g. 'we'd never have a satellite
dish.')
Co-opertition
- Co-operative competition, the idea that two apparently competing
can benefit by working together. Sounded like an good idea in
the dot com boom.
Core compentencies - what you or your company are good at.
Used with amazing frequency considering that it is a wholly
unnecessary addition to the language.
Corporate icon - a small symbolic image designed to provide
a visual representation of company values, a window into the
corporate soul. A particularly apposite term as money is the
new religion and company HQs the new cathedrals.
Corporate
logowear - those horrendous polo shirts bearing the corporate
livery that American businesses seem to think that their employees
enjoy wearing. Worse, some of them actually do.
Corporate vanity publishing: when businesses pay vast
sums to produce beautiful coffee table books about themselves,
their histories and their visions. The only people who will
ever read these are the proofreaders at the publishing house.
Corprocrats - high earning, high achieving individuals
who are far more at home with other members of the international
business elite than they are with ordinary citizens if their
own country. In the UK, the kind of the people who only ever
venture outside the M25 on a plane.
Cost envelope: the range of costs within which a major
project's eventual price tag is predicted to fall. Those who
embark on large infrastructure contracts regularly find themselves
throwing the cost envelope in the shredder.
Cradle
to grave marketing: get 'em young and keep 'em till they
die.
Culturally appropriate: weasel words used, usually by
first world companies, to defend their actions in the third
world. (eg. Mexican autoworkers get paid far less than their
US counterparts because their salaries are culturally appropriate)
Cyclosis: the paranoia and bewilderment suffered by CEOs
who have just realised that their company's performance over
the last decade has entire been down to the favourable economic
cycle - and that a trained chimp could have achieved similar
results.
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